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Signet Case Studies
Signet Case Studies
Case Study: Vera Wang LOVE
Case Study: Vera Wang LOVE
As the world’s largest bridal engagement brand, Vera Wang LOVE demanded both discipline and innovation. With multiple launches each year across diverse retail partners, we had to stay within brand guardrails while evolving the collection for new moments and markets.
Vera herself was hands-on—curating what aligned with her audience. We worked closely with her team to protect the brand’s DNA while pushing design forward.
One key innovation: we reimagined the packaging. A larger, ceremonial box, complete with GSI certifications and a personalized mini-site, was designed to reflect the emotional gravity of the proposal moment—bringing luxury storytelling into the customer’s hands.
Case Study: Ever Us
Case Study: Ever Us
At Signet, we led with story—not just product. The Ever Us campaign emerged in 2014 as a response to DeBeers stepping back from category-wide marketing. Our mission: create a new symbol for love that stood apart from traditional engagement rings.
The result? A two-stone design—representing “us.” After reviewing thousands of sketches, we sampled 300 styles, developed center-opening packaging to reveal the sentiment, and launched with a national campaign.
Impact:
$300M in first 90 days
Total sell-through of key SKUs before December
13 vendors onboarded mid-season to meet demand
Temporarily disrupted the global diamond supply chain
This was more than a hit product. It was a category reset, driven by emotional resonance, strategic scale, and fast execution.
William Clark on LinkedIn: https://www.linkedin.com/in/william-clark-1ba4688/
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